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When Is Bad Publicity Good Publicity?
Parents Television Council's appeal to Congress has probably done more for "Skins" than MTV's marketing budget has done in the past two months.
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Taco Bell’s PR Strategy? The (Blunt) Truth.
With all the Taco Bell controversy and Alabama attorneys strutting about trying to make a mockery of one of my favorite eateries (yes, by night AND day), I feel compelled to comment and commend the...
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Kenneth Cole But the Latest "Victim"
Great article in Advertising Age on the PR gaffe du jour: Kenneth Cole facetiously tweeting that the rioting in Cairo was caused by news that the company’s spring collection had found its way online....
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Four Videos That Prove Media Training is Important
When is the last time your company and its key leaders went through a media training exercise? If you don't know how to answer that question, you might be in trouble. The importance of having completed...
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Free Media Training Tip
Do the exact opposite of what Rep. Anthony Weiner (D-NY) is doing right now.
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The Lance Armstrong “Spin” Cycle
In the past two weeks, Lance Armstrong and 60 Minutes have come to blows about an episode that aired on May 22. The episode took an in-depth look at the sport of cycling and interviewed two former...
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How to Avoid a Crisis Cop-Out
Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and...
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Should Brands Bank on Big Events Like September 11th?
September 11th: Messages this year surrounding the anniversary of the 9/11 attacks flooded communications online, in print and on air, as to be expected. But with my observation of topics trending this...
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Why Did They Get My Quote Wrong?
If you've ever been interviewed by the media, chances are you one time or another looked at the final article in print and wondered, "Where did that quote come from? I didn't say that." I'm not...
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Suh a Case Study in Reputation Management
It is a classic and relevant example of someone getting out in front of the story. Suh could've very well left well enough alone, allowing the reputation to fester and living with the consequences. But...
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Rick Perry’s Predicament Serves as a Lesson in Preparation
Be prepared in order to avoid mistakes… and be prepared to manage when you make them anyway. Politics, paparazzi princesses, professional athletes...anyone who is a position to present themselves to...
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The Difference Between "Spin" and "English"
As a PR practitioner, I've long recoiled at hearing the term "spin" being applied to my profession. I don't think of myself as a "spin artist," nor do I advocate that companies and executives master...
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Good and Bad of Best Buy Blog
By now you've likely read about the negative press Best Buy has been receiving, and you may have even read the CEO's blog response to the coverage. This response has been receiving the predictable...
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An “Ex”cellent Response to the FedEx Video Fiasco
What started out as a customer service “don’t” for FedEx has turned into a PR “do.” We’ve all watched—all 9 million of us!—the YouTube video of the FedEx employee carelessly tossing a computer monitor...
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Tour de Mess: What to Learn from the Lance Armstrong Fiasco
As public relations professionals, we are taught it is better to be proactive instead of reactive. Former professional cyclist Lance Armstrong and his team, however, took a different bike path, and it...
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Learning from Te’o and Notre Dame: Media Crisis Planning in the Age of...
Throughout the 2012 college football season, fans cheered on Manti Te’o for his courage and ability to beat the emotional odds despite losing his grandma and girlfriend within a matter of hours. We...
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Mission Engage: Why Businesses Should Be Active in Community Involvement
In a competitive business environment, raising awareness of services and differentiators is key. One of the best ways to set your company apart from the competition is through community involvement....
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Why Your Media Relations Strategy Should Change With the Seasons
Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a...
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Social Media is the Perfect Complement to Shopping Center Public Relations
In a real estate market that has seen a wide range of ups and downs over the better part of 20 years, shopping center public relations has become an essential component to a well-managed location. In...
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Seven Content Marketing Tips to Boost Your Business
If I had to choose the most important social media theme for 2013, it would be content. Yes, major platforms like Twitter, Facebook, Pinterest and LinkedIn have all rolled out big updates and changes...
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